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	<title>Inception Consulting</title>
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	<link>http://inceptionco.com</link>
	<description></description>
	<pubDate>Mon, 19 Oct 2009 11:14:55 +0000</pubDate>
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		<title>The downturn as an opportunity</title>
		<link>http://inceptionco.com/211/the-downturn-as-an-opportunity/</link>
		<comments>http://inceptionco.com/211/the-downturn-as-an-opportunity/#comments</comments>
		<pubDate>Thu, 21 May 2009 15:49:29 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/?p=211</guid>
		<description><![CDATA[
Nigel Nicholson is Professor of Organisational Behaviour at the LBS. This video is part of a collaboration between the London Business School, the Daily Telegraph and Google entitled the Survival of the Fastest.
]]></description>
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<p>Nigel Nicholson is Professor of Organisational Behaviour at the LBS. This video is part of a collaboration between the London Business School, the Daily Telegraph and Google entitled the <a href="http://www.youtube.com/survivalofthefastest?gl=GB&#038;hl=en-GB">Survival of the Fastest</a>.</p>
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		<title>Link Journalism</title>
		<link>http://inceptionco.com/208/link-journalism/</link>
		<comments>http://inceptionco.com/208/link-journalism/#comments</comments>
		<pubDate>Sun, 10 May 2009 12:53:30 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/?p=208</guid>
		<description><![CDATA[Publish2 is social bookmarking service for journalists and newsrooms. The app is based on a concept of Link Journalism, defined as a,
&#8230;linking to reporting or sources on the web to enhance, complement, or add more context to original reporting. Link journalism can also be a topical news aggregation, with links to interesting and important stories [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.publish2.com/">Publish2</a> is social bookmarking service for journalists and newsrooms. The app is based on a concept of <a href="http://www.readwriteweb.com/archives/link_journalism.php">Link Journalism</a>, defined as a,</p>
<blockquote><p>&#8230;linking to reporting or sources on the web to enhance, complement, or add more context to original reporting. Link journalism can also be a topical news aggregation, with links to interesting and important stories from any source on the web.</p></blockquote>
<p>Publish2 plugs-in to existing sites using widgets and feeds allowing individuals to aggregate, mash-up, and publish content easily from one place.</p>
]]></content:encoded>
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		<item>
		<title>Cloud computing for education</title>
		<link>http://inceptionco.com/129/cloud-computing-for-education/</link>
		<comments>http://inceptionco.com/129/cloud-computing-for-education/#comments</comments>
		<pubDate>Tue, 05 May 2009 09:00:47 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=129</guid>
		<description><![CDATA[Amazon has launched a set of programs that enable the academic community to use their cloud computing service for teaching and research.
&#8220;With AWS you can requisition compute power, storage, database functionality, content delivery, and other services — gaining access to a suite of elastic IT infrastructure services as you demand them. AWS enables the academic [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon has launched a set of programs that enable the academic community to use their cloud computing service for teaching and research.</p>
<p>&#8220;With AWS you can requisition compute power, storage, database functionality, content delivery, and other services — gaining access to a suite of elastic IT infrastructure services as you demand them. AWS enables the academic community to inexpensively and rapidly build on global computing infrastructure to pursue course projects and accelerate their productivity and research results, while enjoying the same benefits of reliability, elasticity, and cost-effectiveness used by industry.&#8221;</p>
<p>See: <a href="http://aws.amazon.com/education/">http://aws.amazon.com/education/</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Bespoke web applications</title>
		<link>http://inceptionco.com/1/bespoke-web-applications/</link>
		<comments>http://inceptionco.com/1/bespoke-web-applications/#comments</comments>
		<pubDate>Mon, 04 May 2009 18:10:10 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=1</guid>
		<description><![CDATA[Our approach is based on simplicity in architecture: creating software that is easy to use, interpret, maintain and extend. We focus on a range of languages and frameworks with a strong emphasis on open source. Core technologies include: Ruby on Rails, PHP, Adobe Flex / Air and the iPhone / iPod Touch.

Leaders in Ruby on [...]]]></description>
			<content:encoded><![CDATA[<p>Our approach is based on simplicity in architecture: creating software that is easy to use, interpret, maintain and extend. We focus on a range of languages and frameworks with a strong emphasis on open source. Core technologies include: Ruby on Rails, PHP, Adobe Flex / Air and the iPhone / iPod Touch.</p>
<p><span id="more-1"></span></p>
<h3>Leaders in Ruby on Rails</h3>
<p>Simple and elegant, Ruby on Rails is the framework of choice for many greenfield projects. Programmers love the uncluttered, minimalist approach. Users enjoy the clean, intuitive interfaces that can result. And clients are delighted by the speed to market and cost-savings that Rails can bring.</p>
<p>We’ve worked on numerous projects in Rails. These include social networks, ecommerce booking systems and logistics tracking tools.</p>
<h3>Experts with PHP</h3>
<p>Well established and robust, PHP already powers many leading web applications. We can help build new apps or develop existing systems. Our PHP team has years of experience working with a variety of extensible frameworks including CakePHP.</p>
<p>Our PHP work includes e-learning applications, custom content systems and recruitment portals.</p>
<h3>Extended toolkit</h3>
<p>We have a growing range of skills in areas that compliment our core technologies, these include: Adobe Flash, RESTful API creation, Deployment troubleshooting, Amazon Web Services, Internationalisation, MySQL optimisation, JavaScript/AJAX, Opensocial/Facebook API.</p>
<h3>Agile methodology</h3>
<p><img class="alignnone size-full wp-image-40" title="agile" src="http://inceptionco.com/wp-content/uploads/2009/03/agile.jpg" alt="agile" width="469" height="371" /><br />
We use a custom agile process for all our projects. This gives clients a greater ownership over the development life cycle and results in highly user-centred products.</p>
<h3>Support &#038; hosting</h3>
<p>Successful web applications require constant innovation. We pride ourselves in superb on-going client support, maintenance and hosting. This ensures products are both reliable and current, whilst our <a href="/49/research-strategy">research and strategy</a> tools innovate services on the fly.</p>
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		<title>fundraisingpool.co.uk</title>
		<link>http://inceptionco.com/5/here-is-some-recent-news/</link>
		<comments>http://inceptionco.com/5/here-is-some-recent-news/#comments</comments>
		<pubDate>Mon, 04 May 2009 14:29:58 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Portfolio]]></category>

		<category><![CDATA[Recent]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=5</guid>
		<description><![CDATA[fundraisingpool.co.uk is a place for UK charities, NGOs, public, non-profit and other organisations to connect with fundraising professionals. Currently the site is in private beta.
]]></description>
			<content:encoded><![CDATA[<p>fundraisingpool.co.uk is a place for UK charities, NGOs, public, non-profit and other organisations to connect with fundraising professionals. Currently the site is in private beta.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Research &amp; strategy</title>
		<link>http://inceptionco.com/49/research-strategy/</link>
		<comments>http://inceptionco.com/49/research-strategy/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 14:45:34 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=49</guid>
		<description><![CDATA[We&#8217;ve developed a unique set of services covering social media planning, user-experience design, audience auditing, and future market modeling. Our goal is to rapidly deliver extensible, adaptable solutions without foregoing depth or quality.

These consulting tools allow our clients to gain a competitive advantage by delivering products that are useful, delightful and easy to use.
Social media [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve developed a unique set of services covering social media planning, user-experience design, audience auditing, and future market modeling. Our goal is to rapidly deliver extensible, adaptable solutions without foregoing depth or quality.</p>
<p><span id="more-49"></span></p>
<p>These consulting tools allow our clients to gain a competitive advantage by delivering products that are useful, delightful and easy to use.</p>
<h3>Social media planning</h3>
<p>Social media represents a paradigm shift in communications. Today&#8217;s audience is writing, taking pictures, shooting video and recording audio. They&#8217;re talking to each other. They&#8217;re sharing opinion and content. And they&#8217;re doing it online. We can help you understand the strategic and practical implications of this for your organisation.</p>
<p>Our services include but are not limited to:</p>
<p>Needs analysis and writing a social media strategy.<br />
Blogging policy development.<br />
Community building<br />
Mentoring, training and adoption.<br />
Monitoring and maintenance<br />
On-going support.</p>
<h3>User experience design</h3>
<p>User experience design incorporates organisational goals whilst catering directly to the needs of the user.</p>
<p><em>…an approach to the design of products, services and environments based on a holistic consideration of the users’ experience. Experience design is therefore driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.</em> <a href="http://en.wikipedia.org/wiki/Experience_design">Wikipedia definition</a></p>
<p>Inception Consulting&#8217;s refined UCD process incorporates 5 steps:</p>
<p>1. Research: Organisational needs and business objectives.<br />
2. Requirements: Functional specifications and outcomes.<br />
3. Design: Information architecture, wire-frame interaction and visuals.<br />
4. Build: Interface, navigation and information.<br />
5. Launch and measure: Managed roll-out with feedback and on-going analytics.</p>
<p>This UCD process is central to our <a href="/1/bespoke-web-applications/#more-1">agile software development practise</a>.</p>
<h3>Audience auditing</h3>
<p>Understanding exactly what users are doing is crucial to delivering successful interactive products. We use a combination of ethnographic tools and online usability testing to profile key target groups. This research can quantitatively demonstrate ways to improve user-experience, helping to innovate and iterative new products or services.</p>
<h3>Future market modeling</h3>
<p>Show up with a product or just bring along an idea. We can help conceptualise, design and develop it. We understand how real-world strategy, implementation and maintenance works. By engaging more directly with the needs and aspirations of your users we can help imagine future directions for your brand experience.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Experimental Jetset</title>
		<link>http://inceptionco.com/174/experimental-jetset/</link>
		<comments>http://inceptionco.com/174/experimental-jetset/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 11:06:08 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=174</guid>
		<description><![CDATA[
Dutch design firm Experimental Jetset created an identity and custom typeface based on a geometic interpretation of an architectural space in Arnham. They&#8217;ve posted an interesting article about the process of translating it across different media.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-173" title="experimental_jetset_ci_inv1" src="http://inceptionco.com/wp-content/uploads/2009/05/experimental_jetset_ci_inv1.jpg" alt="experimental_jetset_ci_inv1" width="560" height="402" /></p>
<p>Dutch design firm Experimental Jetset created an identity and custom typeface based on a geometic interpretation of an architectural space in Arnham. They&#8217;ve posted an <a href="http://www.jetset.nl/archive/comingsoon.html">interesting article</a> about the process of translating it across different media.</p>
]]></content:encoded>
			<wfw:commentRss>http://inceptionco.com/174/experimental-jetset/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Jason Fried on Social Marketing</title>
		<link>http://inceptionco.com/74/jason-fried-on-marketing-collaboration/</link>
		<comments>http://inceptionco.com/74/jason-fried-on-marketing-collaboration/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 18:13:16 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=74</guid>
		<description><![CDATA[
]]></description>
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]]></content:encoded>
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		</item>
		<item>
		<title>Google&#8217;s Android</title>
		<link>http://inceptionco.com/77/googles-android-on-the-rise/</link>
		<comments>http://inceptionco.com/77/googles-android-on-the-rise/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 18:17:16 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=77</guid>
		<description><![CDATA[
It will be interesting to see how Google&#8217;s Android compares in popularity to the iPhone with developers over the next 18 months.
]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344" data="http://www.youtube.com/v/3LkNlTNHZzE&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/3LkNlTNHZzE&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>It will be interesting to see how Google&#8217;s Android compares in popularity to the iPhone with developers over the next 18 months.</p>
]]></content:encoded>
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		<item>
		<title>Photosynth</title>
		<link>http://inceptionco.com/105/photosynth/</link>
		<comments>http://inceptionco.com/105/photosynth/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 14:53:46 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
		
		<category><![CDATA[Journal]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://inceptionco.com/new/?p=105</guid>
		<description><![CDATA[
Photosynth is based on Seadragon technology; it creates multidimensional spaces by effectively ‘synthing’ together digital photos. Combined with Microsoft’s Virtual Earth it shows how social media can be used in a really exciting way.
]]></description>
			<content:encoded><![CDATA[<p><object width="446" height="326"><param name="movie" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf"></param><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent"></param><param name="bgColor" value="#ffffff"></param><param name="flashvars" value="vu=http://video.ted.com/talks/embed/BlaiseAguerayArcas_2007-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/BlaiseAguerayArcas-2007.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=129" /><embed src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" pluginspace="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" wmode="transparent" bgColor="#ffffff" width="446" height="326" allowFullScreen="true" flashvars="vu=http://video.ted.com/talks/embed/BlaiseAguerayArcas_2007-embed_high.flv&#038;su=http://images.ted.com/images/ted/tedindex/embed-posters/BlaiseAguerayArcas-2007.embed_thumbnail.jpg&#038;vw=432&#038;vh=240&#038;ap=0&#038;ti=129"></embed></object></p>
<p>Photosynth is based on Seadragon technology; it creates multidimensional spaces by effectively ‘synthing’ together digital photos. Combined with Microsoft’s Virtual Earth it shows how social media can be used in a really exciting way.</p>
]]></content:encoded>
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